The book · Coming 2027
A practical guide to control, manage and grow your digital presence.
Most business owners check what their website looks like. Few check what happens behind it: who owns the domain, who holds the admin access, whether analytics and advertising data are real. This book shows you what to check, which questions to ask your contractors and how to tell quality work from imitation — without becoming a programmer.
Who it is for
You invest in a website and advertising and want to know you get real results, not just reports.
You are responsible for results but depend on agencies and freelancers for the technical side.
You need a clear structure to report on websites, SEO, analytics and ads to leadership.
You have no in-house digital department and need simple rules for ownership and control.
What you will learn
Map every digital asset your business owns, from domain to customer data.
Check who owns and who can access your website, analytics and ad accounts.
Follow a short list of indicators every week instead of reading long reports.
Ask your contractors the right questions and recognise weak answers.
Spot digital risks before they cost you leads, data or money.
Build a simple governance system that keeps working when people change.
Table of contents
Part I
Why businesses pay for a digital presence they do not really control.
Part II
Identify, control, monitor: the principles of Digital Presence Governance.
Part III
From domain and hosting to website, SEO, analytics, advertising and data.
Part IV
Weekly indicators, checklists and the questions to ask your contractors.
Part V
How to introduce governance in your company and keep it working.
The book will be available in English on Amazon and through this website. Leave your details and we will let you know when it is released, including early-reader and corporate copies.